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Italian player Sergio Tacchini established his namesake brand towards the end of his professional career in 1966. During a time when a " whites" clothing policy was the norm, the Sergio Tacchini brand distinguished themselves by bringing color to the courts. Before Nike and adidas, Sergio Tacchini was the household name for apparel. Their "Young Line" style became an instant icon in the world, and throughout the 70s and 80s the ST Monogram logo adorned the chests of many legends such as John McEnroe and Martina Navratilova. And in 2009, they sponsored none other than Novak Djokovic right before his rise to dominate the #1 spot.